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The Neurology of Business: Implementing the Viable System Model

The Neurology of Business: Implementing the Viable System Model

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Martin Pfiffner

This book describes the neurology of a business as a new dimension of organization and as a basis for success in a complex world. Comparing organizations with living organisms, it places an organization’s neurology (control and communication) as a third dimension beside its anatomy (structure) and physiology (process). Overlooked by classical organizational theory, this third dimension offsets its typical drawbacks.

The Neurology of Business introduces Stafford Beer’s Viable System Model (VSM) and shows how this helps managers to diagnose, discover, and unleash the potential and performance lying dormant in today’s enterprises.

The book is based on numerous consulting projects and management seminars conducted in Europe, America, and Asia. It guides the reader through the diagnosis and design process and illustrates application issues with practical examples. In this way, the book provides managers with the language needed to have meaningful conversations about how their organizations are functioning. As such, it will benefit managers in business and nonbusiness organizations, as well as readers interested in general management.

Customer Reviews

  • Amazing selection of books! I found exactly what I was looking for and the quality is fantastic. Highly recommend this store to anyone looking for great reads!

    Reviewed by: Sarah Khurram.

    Reviewed on: March 5, 2026

  • Fantastic customer service and a great variety of genres! I always find the latest books here and they arrive in perfect condition.

    Reviewed by: Asim Ahad.

    Reviewed on: March 2, 2026

  • I’ve purchased books from several places, but this store is by far the best! Fast shipping, excellent quality, and an easy checkout process.

    Reviewed by: Eman Ijaz.

    Reviewed on: February 25, 2026

  • Love the easy navigation on the website! I always find the books I’m interested in and love the discounts offered on a variety of genres!

    Reviewed by: Alizeh Aslam.

    Reviewed on: February 20, 2026

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